ROLE: Producer

Mitu is a hit site for Latino and Latina content, producing many branded pieces of content as well as their own original shows. 

They brought me in to help shepard through a branded piece of content with Jack in the Box. Tasked with the concept of finding a father/son or father/daughter couple, we had to create a piece of content around the World Cup where the duo would make a bet around getting up early to watch the early morning games taking place in Russia. 

With a few curve balls headed our way, we were able to come in on budget and on time, with a really fun piece that has racked up over 1.3 million views!