UPLOAD - AMAZON PRIME VIDEO

ROLE: Social Producer

From Greg Daniels (The Office, Parks and Recreation) comes Upload, a new sci-fi comedy. In the near future, people who are near death can be “uploaded” into virtual reality environments. Cash-strapped Nora works customer service for the luxurious “Lakeview” digital afterlife. When party-boy/coder Nathan’s car crashes, his girlfriend uploads him into Nora’s VR world.

Our team worked directly with Greg to bring the world of Upload to life. Building the campaign around the world of Upload, as well as a rich ensemble of characters, we did a custom shoot with 5 of the series regulars that accounted for the majority of our social campaign. Hampered by the global pandemic, we quickly shifted our focus to give consumers a glimpse of Upload through digital means.

A big success for Prime Video, Season 2 of Upload is currently in the works.

From Greg Daniels (The Office, Parks and Recreation) comes Upload, a new sci-fi comedy. In the near future, people who are near death can be “uploaded” into virtual reality environments. Cash-strapped Nora works customer service for the luxurious “Lakeview” digital afterlife. When party-boy/coder Nathan’s car crashes, his girlfriend uploads him into Nora’s VR world.